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06/05 Pranav Sistla
HR at SellersCommerce

Views:9 Applications:6 Rec. Actions:Recruiter Actions:1

SellersCommerce - Account Based Marketer (2-6 yrs)

Hyderabad Job Code: 212003

- SellersCommerce is looking for a Account Based Marketing (ABM) professional to strategise and execute SellersCommerce's ABM strategy. 

- SellersCommerce is a B2B eCommerce SaaS company based out of Chicago, US. 

- Reporting to the Head of Marketing, ABM professional will lead the development and delivery of effective go-to-market strategies, manage outbound marketing team, create and optimise engagement within specific accounts.

- The objective of the ABM professional is to be the person who leads ABM efforts for SellersCommerce.

- Success for the ABM profile is defined by: conversion from the top target accounts.

As long as you're crazy about eCommerce marketing and can be a go getter in your job role - you're most welcome to apply!

Roles and Responsibilities :

1. Define Account Based Marketing strategy and execution planning, encompassing our ABM tools. 

2. Collaborate and partner with core marketing functions on campaign concept, custom content requirements, digital marketing support/message testing and creative development to ensure effectiveness for regional named accounts.

3. Perform in-depth research to identify opportunities to improve marketing effectiveness. Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the regions.

4. Build out the framework of metrics and reporting for what success looks like for the account based strategy.

5. Manage and continue to improve the ABM team's efficiency and ROI. Manage project timelines, quality issues, resources, & budget. Strong communication skills without a fear of over communication.

6. This role will require effective collaboration and coordination across internal and external stakeholders.

7. People management experience.

8. Work closely with sales to help win new customers and shorten sales cycles by creating top of funnel through mid-funnel materials.

Knowledge and Experience :

1. 2+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS. You are a proactive self-starter, demonstrating high initiative and critical thinking.

2. Proven ability to think strategically, but with exceptional attention to detail in execution Ability to do the technical research on a target account Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously.

3. Excellent verbal and written communication skills. Strong interpersonal skills a must.

4. Strong influencing and relationship-building skills.

5. Team player with ability to work independently and autonomously.

6. Average time to close for accounts within the ABM strategy in comparison to firmographic lookalike accounts.

7. Average deal size of closed won deals within the ABM strategy

8. Account penetration: number of touch points to close. Increased number of opportunities per company within the ABM strategy Percentage of MQL's that flip to SQL's

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