HR - Generalist at Second Medic
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Second Medic - Manager - Digital Marketing (3-6 yrs)
Roles & Responsibilities :
- Devise creative and engaging social media strategies following the design thinking process.
- Build user personas to create understanding and empathy with target audience.
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Instagram and YouTube.
- Craft engaging multimedia content across multiple social media platforms.
- Build key relationships with influencers across social media platforms.
- Manage social media communities by responding to social media posts and developing discussions.
- Monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
- Research and assess the latest trends and techniques to find new and better ways of measuring social media activities.
- Analyze competitor activities.
- Set targets to increase brand awareness and customer engagement.
Key Skills :
- Digital Marketing, Social Media Ads Campaign Management, Social Media Marketing (SMM), SEO, Marketing Strategy, Content Strategy, Search Engine Marketing (SEM), Content Marketing, MS Office
