-Strong opportunities to progress your career

-Flexible working options

-Leadership Role

Our client Recognized the need to accelerate and transform the industry amid ongoing disruptions caused by the pandemic. The firm provides advanced services by enhancing digital manufacturing as a substitute to traditional processes by reducing the lead time improving overall efficiency.

The Job

Your Responsibilities will include:

- Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns

- Track, report, and analyze website analytics and PPC initiatives and campaigns

- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

- Optimize copy and landing pages for search engine marketing

- Perform ongoing keyword discovery, expansion, and optimization

- Research and implement search engine optimization recommendations

- Research and analyze competitor advertising links

- Develop and implement link building strategy

- Work with the development team to ensure SEO best practices are properly implemented on newly developed code

- Work with editorial and marketing teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

Requirements and skills :

- Proven SEO experience

- Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.

- Solid understanding of performance marketing, conversion, and online customer acquisition

- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

- Experience with A/B and multivariate experiments

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Knowledge of ranking factors and search engine algorithms

- Up to date with the latest trends and best practices in SEO and SEM

- BS/MS degree in a quantitative, test-driven field

- Driving performance marketing via SEO / SEM.

Ideal Candidate :

Skills Required:

- You have at least 3 years of experience, ideally within a Digital Marketing, Content Management or Consumer Insights / Market Research role.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- You are experienced in managing a wide range of qualitative and quantitative research.

- Experience in Performance marketing would be a strong advantage.

- You are highly goal driven and work well in fast-paced environments

- You possess strong analytical skills and are comfortable dealing with numerical data

- You pay strong attention to detail and deliver work that is of a high standard

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