- Leadership Role

- Opportunity within a company with a solid track record of performance

- Flexible working options

Our Client is hiring for a SEO Specialist

The Job

You will be responsible for :

- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for the short as well as the long term.

- Translating brand strategy into the brand plan and go-to-market strategy.

- Planning and execution of communications and media actions across offline, online, and social media.

- Participating in product development, pricing, and supporting new product launches.

- Guiding the Advertising & Promotion budget.

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Reviewing and optimizing the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spending by allocating budgets to different channels.

- Using A/B testing to optimize digital marketing performance.

- Analyzing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.

- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention.

- Developing and managing the editorial calendar to ensure deadlines are met.

- Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral.

- Managing relationships with external marketing agencies.

- Ensuring consistency of brand voice, style, and tone across all content.

- Driving performance marketing via Google Ads, SEO / SEM, PPC, and Display Ads.

- Planning and executing viral marketing campaigns across a range of social media platforms.

- Analyzing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.

Ideal Candidate : 

Skills Required:

- You have at least 2 years experience, ideally within a Digital Marketing, Brand / Product Management or Content Management role.

- You have the ability to develop engaging content for a wide range of audiences.

- You are a creative marketing professional, preferably with a strong content creation and writing background.

- Experience within Social Media / Viral Marketing, Content Management, Content Analysis and Performance marketing would be a strong advantage.

- You have good knowledge of Google Analytics.

- You possess strong analytical skills and are comfortable dealing with numerical data

- You are adaptable and thrive in changing environments

- You pay strong attention to detail and deliver work that is of a high standard

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.