- SEO (On Page (Product), Off page & Content Optimization)

- Link Building/Link Management

- Market Research & Reports (Google Analytics, Google Search Console)

- Competitor Analysis (Ahrefs, Semrush, Opensite Explorer, Majestic SEO)

- Site Audit Tools (Screaming Frog, Woorank, Similarweb, Spyfu)

- Proven track record of delivering tangible results on visibility, traffic and conversions.

- Solid understanding of search engine ranking factors, algorithms, site architectures and strategies.

- Expert in all areas of SEO and SEM including strong technical skills (html, scripting, programming, site architecture and content management systems).

- Comfortable coordinating with Designers, Programmers & Content Writers regarding changes required in the sites.

- Experience in managing relevant SEO and SEM Tools.

- Ability to anticipate or quickly react to ever changing search engine landscape and algorithms by staying on top of current search engine news, trends, practice and implement the same.

- Strong understanding of web analytics and ability to derive meaningful insights for creation of organic search strategies.

- Excellent Verbal and communication Skills.

- Devise, execute and manage search engine optimization (SEO) for digital assets such as websites, mobile sites, applications, videos and social media platforms, and drive increased value from search engines.

- Implementing optimized titles, meta tags, internal linking & content optimization for all website pages.

- Undertake Off-Page activities that include submissions on classifieds, directories, social bookmarks, forums and reviews.

- Working with the development teams to improve site structure, optimize page layout, and indexing and rankings.

- Improve Rankings of product on mobile platforms with Mobile SEO strategies.

- Take full ownership of websites performance in organic search.

- Identifying areas of improvement & opportunities in natural search.

- Strategizing link building and recommendations for upcoming keywords and business insights.

- Report on the overall SEO health of our key digital assets and competitions ongoing basis.

- Monitor and report on organic search metrics and analyse trends.

- Generate daily reports with tools like SEM Rush Advanced Web Ranking, Inspyder, Google webmaster tools or similar Organic tools.

- Needs to optimize Google My Business page (Maps) on daily basis

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