Search Engine Optimization Role (4-7 yrs)
Job Description :
- Define SEO success metrics, communicate performance insights, and develop customer- driven content strategies.
- A good understanding of all aspects of on-site and off-site SEO
- Knowledge of tools such as Google Analytics, Semrush, Ahrefs, SimilarWeb, Screaming Frog, MOZ, GTMatrix, KissMetrics, BuzzSumo, Ubersuggest, Answer The Public, etc. is compulsory
- Work closely with the development team to ensure SEO best practices are properly implemented on newly developed code and the content on website is up-to-date with the compliance check
- Monitors activity, analyses and reports on site performance while identifying areas of opportunity
- Experience working with websites via CMS (i.e., WordPress, Sitecore, etc.)
- Partner with content strategist to set measurable search goals that demonstrate improvement in marketing efforts
- Track all keywords to analyze trends in traffic and goal completion
- Develop link-building strategies and assist with the execution
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
