Talent Acquisition Specialist at Pathways Consultant
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Search Engine Optimization Professional (4-7 yrs)
Skills : SEO best practices and techniques, Content management systems (e.g., WordPress, Drupal), Website analytics tools (e.g., Google Analytics), Excellent communication skills
Duties and Responsibilities :
- Monitor and maintain our website, site traffic, and performance and recommend changes in the site's technical architecture to ensure that the website remains responsive and stable.
- Update website content, including text, images, and multimedia elements.
- Collaborate with marketing and design teams to create and update website content.
- Monitor site-wide daily performance metrics and uses SEO tools and techniques to optimize site traffic, improve user experience, and increase conversions.
- Implement SEO strategies to improve our website's visibility on search engines.
- Conducts keyword research, search behavior analyses, technical audits, and content gap analyses.
- Utilizes website analytics and a variety of SEO tools to create reports, audits and dashboards to identify areas for optimization.
- Additional responsibilities as assigned.
Education and/or Experience :
- 4+ years of experience as a Webmaster or similar role
- Strong understanding of SEO best practices and techniques
- Proficiency in web development languages such as HTML, CSS, and JavaScript
- Experience with website analytics tools (e.g., Google Analytics)
- Experience with content management systems (e.g., WordPress, Drupal)
- Knowledge of web design principles
- Familiarity with online marketing strategies
Additional Skills :
- Must have strong analytical and problem-solving skills;
- Must be meticulous with attention to detail;
- Must have excellent critical thinking ability;
- Must be able to work under stressful conditions and work efficiently and effectively under those conditions;
- Must be able to respond quickly to a variety of situations;
- Must possess astounding learning skills to keep up with changing technology;
- Must be able to function in a team environment and work well with others;
- Must have excellent time management skills to meet product deadlines;
- Must be able to effectively communicate with others;
