Search Engine Optimization & Pay Per Click Specialist (4-8 yrs)
Seo And Ppc Specialist
Experience: 4-8 Years
Own SEO strategy, planning and metrics.
Manage day-to-day operations of Google AdWords, Amazon, Flipkart, Meta and other leading Ads platforms.
- Provide careful oversight of search marketing campaign performance and identify areas of growth and improvement. Report to management and internal team members on account performance.
- Stay abreast of industry trends and best practices in search engine optimization.
- Work with the Content team in the generation SEO SEO-friendly content. Measure and analyze campaign performance to support continuous optimization efforts.
- Tactical campaign development including keyword discovery, bid strategy execution and budget management.
- Develop forward-thinking, data-driven account analysis and clear recommendations that align with team goals.
- Own cost-per-lead and cost-per-sale optimization focusing on conversion metrics to drive increased campaign ROI.
- Determine and execute testing methodologies, reporting requirements, and modeling requirements, to ensure full impact and efficiency of channel efforts.
- At least 4 years managing large scale SEO, Meta and Google AdWords campaigns ( and other leading Ads platforms).
- Amazon AMS and PPC campaign experience is a huge plus
- Experience managing SEO and Paid search for a D2C brand preferred.
- Google Analytics experience.
- Excellent organizational, analytical and influencing skills.