Search Engine Optimization Expert (4-5 yrs)
- Candidates with 4-5 years of experience worked for both international and Indian clients.
Essential Duties and Responsibilities :
- Optimizing copy and landing pages for search engine optimization
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Researching and implementing content recommendations for organic SEO success
- Execute tests, collect and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Optimize copy and landing pages for search engine marketing
- Research and analyse competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming.
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics)
- Experience with A/B and multivariate experiments
- Knowledge of ranking factors and search engine algorithms.
- Lead generation.
- Up-to-date with the latest trends and best practices in SEO.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
