Recruiter at Vasundhara Infotech LLP
Views:11 Applications:11 Rec. Actions:Recruiter Actions:7
Search Engine Optimization/Digital Marketing Role - IT Software (0-3 yrs)
Experience & Qualification : Any Graduate
SEO & Digital Marketing
Job Location : Surat, Gujarat
Responsibilities :
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Optimise copy and landing pages for search engine marketing
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
- Communication to team and management on project development, timelines, and results
Skills Required :
- 2-5 years of experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) & Digital Marketing
- Experience with website analysis using a variety of analytics tools including Google Analytics as well as an internal reporting tool
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Knowledge of ranking factors and search engine algorithms
- Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
- Experience working with CMS and building/administering content in CMS environments
- Bachelor Degree Preferred (Specific Course of SEO and Digital Marketing)
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
