Search Engine Optimization/App Store Optimization Role - IT (3-7 yrs)
SEO/ASO Specialist
Location : Mumbai
Experience : 3-7 Years
Must-Have :
- In-depth knowledge of keyword research, SEO copywriting and the behaviors of search engines.
Job Description :
- Understanding of Google analytics, SEMRush, Google Webmaster Tools, etc.
- Proficiency in different Keyword tools like Google keyword planner, Wordtracker, ubersuggest, Ahrefs
- Should have functional knowledge of HTML, CSS, JavaScript
- Ability to work independently and with team
- Has Worked in a fast-growing unstructured startup environment
- Experience on On page and Off page
- Team leading experience
- Minimum 2 yrs of experience on manager/ lead level
- Evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies and reporting of digital activities, insights and trends in the market.
- Work on On-page activities like Content hygiene, Intrabacklinking, Keyword LSI checks, duplicate content checks & SEO hygiene (Meta tags, Alt Tags, File names, hero images, etc).
- Off- page activities like backlink building, monitoring the link performances, Hygiene and web page speed optimization.
- Collaborate with our Content and Marketing team to optimize play store pages, landing pages and content.
- Research and analyze competitor advertising links and develop link building strategy.
- Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
- Collaborate with web developers and marketing team
- Understands the overall concept of the company, including the brand, customer, product goals, and all other aspects of service.
