Search Engine Marketing Specialist Role (2-4 yrs)
Location: Mumbai
Job Description:
- Proven SEM experience and success managing PPC campaigns across search engines and social media websites
- Well-versed in performance marketing, conversion, and online customer acquisition
- Up-to-date with the latest trends and best practices in search engine and social media marketing
- Experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends)
- Strong analytical skills and experience generating SEM reports
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Dynamically allocating and managing spends/budgets based on campaign objectives
- Experience of regularly achieving monthly targets
- Experience of using leading automated tools, to plan and execute campaigns
- Generating reports and analysis on a weekly/monthly basis
Skill Requirement:
- Pay Per Click Planning, Implementation and Optimization.
- Display and Retargeting Paid Search Campaigns.
- Conversion Rate Optimization.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Perform ongoing paid keyword discovery, expansion and optimization.
- Knowledge of web analytics applications like Google Analytics, NetInsight, Omniture, Web Trends.
- Strong verbal and written communications skills.
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