Search Engine Marketing Specialist - Online Marketing - Travel (2-5 yrs)
Responsibilities :
1. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
2. Track, report, and analyze website analytics and PPC initiatives and campaigns
3. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
4. Optimize copy and landing pages for paid search engine marketing campaigns
5. Perform ongoing paid keyword discovery, expansion and optimization
6. Research and analyze competitor advertising links
Requirements :
1. Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing
2. Well-versed in performance marketing, conversion, and online customer acquisition
3. Up-to-date with the latest trends and best practices in search engine marketing
4. In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
5. Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
6. Strong analytical skills and experience generating SEM reports
7. Familiarity with A/B and multivariate experiments
8. Working knowledge of HTML, CSS, and JavaScript development and constraints
9. BS/MS degree in Marketing or a quantitative, test-driven field
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