08/08 Gitanjali Singh
Talent Partner at Outgrow Consulting

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Search Engine Marketing Role - Internet/Online (2-8 yrs)

Gurgaon/Gurugram Job Code: 86170

ROle: SEM

Organisation: Ecommerce based product company

Job Description:

- Assist in the formulation of strategies to build a lasting digital connection with consumers

- Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

- Launch optimized online adverts through Google Analytics, Google Adwords, Facebook etc. to increase company and brand awareness

- Be actively involved in SEO efforts, PPC, Social strategies & Development (keyword, image optimization etc.)

- Prepare online newsletters and promotional emails and organize their distribution through various channels

- Provide creative ideas for content marketing and update website

- Collaborate with designers to improve user experience

- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

- Acquire insight in online marketing trends and keep strategies up-to-date

- Excellent understanding of digital marketing concepts and best practices

- Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM

- Working knowledge of ad serving tools (e.g., DART, Atlas)

- Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

- Skills and experience in creative content writing

- Analytical mindset and critical thinking

- Excellent communication and interpersonal skills

- Onpage / offpage website promotion

- Link building where required

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