Recruitment Specialist at The Ayurveda Experience
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Script Writer/Content Writer (2-6 yrs)
We are seeking a talented and creative Script Writer to join our Direct-to-Consumer (D2C) creative team. As a Script Writer, you will play a crucial role in crafting compelling and persuasive scripts for our products to be featured in various digital marketing channels. The ideal candidate has a passion for storytelling, a deep understanding of consumer behaviour, and the ability to translate product features into engaging narratives.
Responsibilities:
- Create captivating scripts for D2C product promotions, emphasizing key product features and benefits.
- Collaborate with marketing and creative teams to align scripts with overall brand messaging and strategy.
- Ensure that scripts are tailored for different platforms, considering the unique characteristics of each channel.
- Stay informed about industry trends and competitor strategies to ensure our scripts are innovative and stand out in the market.
- Conduct research on target audiences to understand their preferences and incorporate insights into scriptwriting.
- Work closely with video producers, directors, and other team members to bring scripts to life visually.
- Collaborate with product teams to gain a deep understanding of product features and benefits, ensuring accurate representation in scripts.
- Receive and incorporate feedback from internal stakeholders to refine and optimize scripts.
- Continuously analyze performance metrics to identify areas for improvement and adjust scripts accordingly.
Qualifications:
- Preferred qualifications in Film/Cinema/other Film related studies
- Preferred experience with AD Agencies
- Proven experience as a scriptwriter, with a portfolio showcasing successful D2C product scripts.
- Exceptional storytelling and creative writing skills.
- Ability to distil complex product information into clear and concise scripts.
- Understanding of D2C marketing strategies and best practices.
- Strong collaborative and communication skills.
- Ability to think outside the box and bring fresh ideas to the table.
- Willingness to experiment with new approaches and formats to enhance script effectiveness