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18/11 Vijeta
Human Resources at Sciative Solutions

Views:397 Applications:220 Rec. Actions:Recruiter Actions:125

Sciative Solutions - Manager - Marketing (2-5 yrs)

Mumbai/Navi Mumbai Job Code: 136415

Job Responsibilities :

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Researches and analyses market trends, demographics, pricing schedules, competitor products, customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies to form marketing strategies

- Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies

- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention

- Build strategic relationships and partner with key industry players, agencies and vendors

- Creative development of promotional materials, website content, advertisements, and other marketing-related projects

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Designing, Conceptualizing and Executing Social Media campaigns and contests across all social media platforms

- Executing tie-ups, Promotional Activities and events for Brand Promotions to ensure brand visibility and awareness

- Creating a brand plan and brand strategy and ensuring all aspects of the product or company's marketing and activities align with the ethos and goals of the brand.

Desired candidate profile :

- Strong project management and decision-making skills

- Highly self-motivated and results oriented.

- Strong at presentation, communication, organization, multitasking.

- Strong problem-solving ability, including metrics-driven thinking

- Excellent written and verbal communication skills

- Ability to think creatively and innovatively

- Analytical skills to forecast and identify trends and challenges

- Proven experience developing marketing plans and campaigns

- Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

- Proficiency with online marketing and social media strategy

- Should be willing to work for start-ups and grow with the company

Qualifications :

- Bachelor's Degree in Marketing, Business Administration, or related field (MBA preferred)

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