HR Executive at Schbang Digital Solutions
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Schbang - Senior Media Buyer (2-4 yrs)
Primary purpose of the role:
Understand client needs, suggest platforms, monitor platform performance and give suggestions for optimizations
Major responsibilities & deliverables:
- Undertaking research using a wide range of specialist media resources
- Identify the right target demographic for specific campaigns
- Analyse market research and study demographic data to determine the most effective approach
- Enact or actualize media plans drawn up by media planners within Budget Control (How much the client wants to spend as against the earning margin of)
- Understand various kinds of Facebook Ads, Sponsored Posts, Sponsored Stories etc and which is appropriate for which situation
- Identify new ad formats / platforms that can work well with the clients objective
- Ensuring Media Campaigns go live as per scheduled time
- Determine ROI reports on each campaign from a social media, earned media and paid media perspective
- Analysing the effectiveness of the campaign and using this data to inform future campaigns
- Focus on Client reporting and budget management
- Keeping up to date with industry research figures
- Monitoring campaigns on a daily basis
- Optimizations to be made to campaigns. Discuss on a regular basis changes /suggestions for betterment / performance of the account
- Accountability for campaigns performing as per media plan given
Experience: 2 to 4 years
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