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14/01 Schbang HR
HR at Schbang Digital Solutions

Views:14 Applications:8 Rec. Actions:Recruiter Actions:0

Schbang Digital Solutions - Manager - Marketing (7-10 yrs)

Mumbai Job Code: 193716

- Drive business growth through revenue & lead generation initiatives from digital and other lead sources. Support revenue growth plans with integrated marketing programs and campaigns.

- Develop a marketing communications plan including strategy, goals, budget, and tactics.

- Set the tone of the brand through media campaigns, social media platforms and service experience.

- Create marketing content for various marketing output (collateral, website, blog, articles, papers, presentations) that presents the appropriate brand message.

- Drive customer experience and engagement through initiatives around content creation and communication.

- Engage with potential clients through social media and ensure visitor flow to digital sites.

- Developing and managing CRM strategies that will leverage consumer data in order to increase brand visibility and loyalty.

- Drive digital leadership for the brand, particularly on:

- Search Marketing : Search Advertising & Optimisation. Should have a good understanding of Google Ads platform.

- Content Marketing : Content Creation and distribution strategies through blogs, social media, email marketing etc. Should have a stronghold on Google Analytics.

- Conduct and monitor all PR communications.

- Design and coordinate promotional campaigns, PR, and other marketing efforts across channels (digital, press etc.).

- Use multiple analytical tools for optimization of marketing campaigns, email marketing, social media, display, and search advertising.

- Measuring and reporting performance of growth marketing campaigns at the group level and assessing against goals (ROI and KPIs).

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