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31/08 Schbang HR
HR at Schbang Digital Solutions

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Schbang Digital Solutions - Account Lead - Client Servicing/Brand Strategy (3-5 yrs)

Mumbai Job Code: 174532

Primary Purpose of the Role :

Work on brand projects and contribute to the creation of digital experiences. Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content. The Lead will work across multiple platforms to drive engagement and positive customer behavior.

Major Responsibilities & Deliverables :

Business Strategy, Direction & Positioning :

- The ability to work to establish a content strategy that is in sync with the brand's philosophy and objectives across multiple platforms like Facebook, Twitter, YouTube, Google+, Pinterest, Instagram, Mobile and devise strategic content while upholding creativity standards of the agency.

- Monitor digital & new media industry trends and competitor offerings to identify .potential business avenues and improve current offerings that lead to better value for customers and higher financial value for Schbang.

- Driving innovation and creativity for the brands on board.

Account Execution :

- Campaign content creation and overlooking on various digital platforms like Facebook, Twitter, YouTube, Pinterest, Instagram.

- Conducting adequate research & gathering relevant material for interactive content development.

- Develop innovative solutions including content management and maintenance of the brand's digital platforms.

- Creating innovative buzz around the brand, its product promotions, launches and brand-sponsored events.

- Utilize Analytics to analyze and monitor the effectiveness of various aspects of the campaign such as community, traffic, conversations and engagements, leads and conversions.

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