Founders Office at ScaleSauce
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ScaleSauce - Performance Marketing Role (3-6 yrs)
- As a Performance Marketer, you will play a pivotal role in developing, implementing, and optimizing our digital marketing campaigns to drive customer acquisition, engagement, and revenue growth. You will leverage your expertise in digital advertising platforms, data analysis, and marketing strategies to maximize ROI and achieve business objectives.
Key Responsibilities :
- Develop and execute comprehensive digital marketing campaigns across various channels, including but not limited to paid search, paid social, display advertising.
- Manage and optimize digital advertising campaigns to drive performance KPIs such as CTR, CPC, CPA, ROAS, and conversion rates.
- Conduct thorough market research and competitor analysis to identify new opportunities, trends, and best practices in digital marketing.
- Collaborate cross-functionally with internal teams including content, design, and product to ensure cohesive and effective marketing initiatives.
- Utilize data-driven insights and analytics tools to monitor campaign performance, identify areas for improvement, and implement optimization strategies.
- Implement A/B testing and other experimentation methodologies to continuously improve campaign performance and user experience.
