Assistant Manager at SBES Pvt Ltd
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SBES - Content Writer (3-6 yrs)
Experience :
- More than 3-4 years of experience in content writing and copywriting
- Prior experience in the BFSI sector at client-side or agency would be preferable
Core Responsibilities include the following :
- Understanding the insurance business and its products to have a clarity of the brand, it's USPs and respective product features
- Understanding the compliance and legal procedures from product perspective
- Preparing content calendar & monthly content scope depending on the trends, events, occasions, seasonality that will help from search perspective
- Closely working with SEO Managers, Product Managers, UI/UX team to ensure the content delivery is as per their expectations
- Writing content pieces for general insurance line of businesses which would be for brand, product related &from sales perspective
- Optimizing current copy of a website banner & content sections of respective line of business page
- Blog writing and Quora posting
- Press release writing (as well as other forms of PR- media pitches, articles, etc.)
- Info graphic content writing
- Slide share content creation
- Video Content creation
- Researching on new ideas/trending topics for respective line of business within a variety of industries
- Doing competitive research and provide insights to develop the content
Further requirements include the following :
- A working knowledge of SEO and how it applies to content marketing
- Basic knowledge of HTML
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