Associate HR - Talent Acquisition at Sathguru Management Consultants Pvt. Ltd.
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Sathguru - Associate - Marketing (0-1 yrs)
Job Responsibilities include :
- Responsible for ideating, creating and executing marketing plans and branding efforts to promote a home-grown brand of all-natural beverages and other products
- Plan and execute promotional activities of products at various POS. [Retail, Food Service and Institutional avenues]
- Build a strong brand presence and engage with consumers on various social media platforms
- Conduct research, collect data and analyze data to identify consumer patterns and brand perception
- Organize promotional events for showcasing product and interacting with consumers (offline and online)
- Track, analyse and report the success of those campaigns and events
- Undertake ATL activities for the brand
- Develop and execute Shopper marketing strategies
- Create marketing collaterals for various POS avenues and other promotional purposes
- Work with Sales and BD teams in creating and executing promotional campaigns
- Identify and work with vendors for developing and executing marketing material within given budgets.
- Understand and track competitive landscape and marketing efforts by companies in same segment.