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22/06 Kiranmayi Dammalapati
Associate HR - Talent Acquisition at Sathguru Management Consultants Pvt. Ltd.

Views:213 Applications:92 Rec. Actions:Recruiter Actions:0

Sathguru - Associate - Marketing (0-1 yrs)

Hyderabad Job Code: 121674

Job Responsibilities include :

- Responsible for ideating, creating and executing marketing plans and branding efforts to promote a home-grown brand of all-natural beverages and other products

- Plan and execute promotional activities of products at various POS. [Retail, Food Service and Institutional avenues]

- Build a strong brand presence and engage with consumers on various social media platforms

- Conduct research, collect data and analyze data to identify consumer patterns and brand perception

- Organize promotional events for showcasing product and interacting with consumers (offline and online)

- Track, analyse and report the success of those campaigns and events

- Undertake ATL activities for the brand

- Develop and execute Shopper marketing strategies

- Create marketing collaterals for various POS avenues and other promotional purposes

- Work with Sales and BD teams in creating and executing promotional campaigns

- Identify and work with vendors for developing and executing marketing material within given budgets.

- Understand and track competitive landscape and marketing efforts by companies in same segment.

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