SARVA - Manager/Lead - Customer Retention (1-4 yrs)
We have a simple mission at SARVA: Transform people's lives through yoga, mindfulness and beyond.
The heart of SARVA is now digital. We are building SARVA into the Netflix of wellness. We believe SARVA can become one of the most valuable and meaningful brands in the world from India. The company is headquartered in Mumbai.
SARVA was co-founded by Sarvesh Shashi (When he was just 21 ) and his Guruji because yoga changed his life as a 17 year old kid.
We are looking for a smart and driven individuals for the role of Customer Lead/Retention Manager
Key Responsibilities: We have three key Customer Lead Management channels and its buckets.
1. Email (includes newsletters)
3. In app notifications.
A) Partner with different teams to develop a holistic omni-channel contact strategy that optimises path to purchase journey and widens prospecting pool for users across platforms.
B) Plan and implement omni-channel nurture campaigns that engage and drive users down the purchase funnel (channel orchestration)
C) Partner with various teams such as paid media and Analytics to develop holistic journeys that optimise email capture and conversion rate
D) Own and execute campaigns across multiple channels (Email, SMS, APP notifications, direct mail, etc.), with the goal of uncovering the optimal course of action for audiences & leads in each stage of the funnel.
E) Partner with Product, Creative, & Brand communication teams to continuously iterate & and test new lead capture campaigns.
ENGAGEMENT & RETENTION:
A) Own and execute local engagement campaigns to encourage customer retention, scoping localised campaigns across multiple channels (Email, SMS, Push, In-app)
B) Methodically test & identify best performing content & messages for different customer life stages
C) Work closely with the Membership Team for retail and product team for the app to craft engagement based journeys that reflect the brand's tone of voice and messaging.
REPORTING & ANALYTICS
A) Maintain KPIs dashboards for acquisition marketing through Customer Lead Management.
B) Maintain and create operational performance reports by funnel stage & conversion touch points across app notifications, email open/clicks, SMS opens, etc.
C) Campaign performance and optimisation reporting
D) Work closely with the analytics team to understand user performance and enhance experience off the back of this.
Skill & Experience Required:
- Must have worked on Clevertap or Mo Engage or any Marketing Automation tool.
- Great communication skills (verbal and written), analytical skills and presentation skills.
- Lots of drive, self-motivator.
- An Infinite Learner - If you are not hungry to learn, we won't be a good fit. We want to be able to learn from you as well, so we'll love it if you come with some deep knowledge or domain expertise from a previous job
- An eye for detail
- Analytical skills
CTC : 7 lacs
If this profile excites you email me your resume