IT HR Executive at Sankey Solutions
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Sankey Solutions - Lead Generation Specialist - B2B Marketing (1-2 yrs)
- Identify, qualify and generate leads in defined territory. Build and scale up various lead generation processes and methodologies.
- Brainstorm on new approaches to improve the existing process in order to achieve the monthly/quarterly targets.
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Well-versed in Inbound Marketing- setting-up & managing AdWords, Google Analytics, LinkedIn and other paid channels.
- Analyze and report Visitor/Signups/Customer conversion data on weekly & monthly basis
- Work closely with marketing and content team to develop marketing campaigns to generate leads and increase reach on social media.
- Must be abreast of competitor activities & market trends
- Must be able to understand what is working/not at the three stages of a Sales Funnel.
- The candidate must be able to see through visitor data patterns, chalk-out strategies and execute in order to yield desired results.
Other Skills:
- Excellent communication skills
- Should have good appetite for number crunching
- Research and Analysis skills is a must
- ROI Aggressive.
- Should think fast and act faster.
- Go-getter
Years of Experience:
1-2 years of experience in B2B Lead generation/Performance Marketing
Knowledge of Tools:
- Google AdWords
- Google Analytics
- Google Tag Manager
- LinkedIn Sales Navigator
- SEMrush
- MS-Excel/Google Sheet
- Working knowledge of HTML, CSS, and JavaScrip
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