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08/10 HR
Human Resource at Peacock Solar Pvt Ltd

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Sangam Smesco - Executive - Media Planning (4-5 yrs)

Delhi NCR Job Code: 131966

- The media planner's main focus is to orchestrate the placement of their client's advertising copy into various media venues that maximize advertising reach toward the client's target audience Job Summary:

- Analyzing data, thinking creatively and designing innovative strategies to make sure client marketing campaigns reach their target audience in the most effective way possible

- Assessing the impact and suitability of the various media options within offered by AIW Media used to target certain markets based on their clients' needs and wants

- Developing various options for media plans based on the client's objectives

- Interacting with internal and external partners to evaluate, implement, and maintain a media plan

- Collecting and analyzing information on different media channels, such as newspapers, radio, magazines, television, films, the Internet, and outdoor posters and digital billboards

- Creating or recommending certain media strategies to attract and retain customers, increase the client's brand recognition, and maintain and increase customer satisfaction and loyalty

- Working closely with clients to understand their needs, wants, and objectives, and then determining which media mix fit best for specific campaigns

- Having an understanding of the the demographic and geographic segments of the campaign's target market, timeframe of the campaign and breakdown of the budget 


Graduate- Preferably from media background with similar work ex

Skill Requirement:

- Excellent verbal and written communication skills

- Very good Knowledge of MS Office (Word/ Excel/ Power point). I would prefer seeing his past work any media plans he has curated and presented in a ppt

- Self-motivated with a willingness to take initiative

- Ability to thrive in a fast-paced and sometimes high-pressure environment

- Should be a creative thinker

- Should have marketing knowledge and the knowhow of the industry.

- Should have relatively good mathematical skills required for making a good plan around the budget given by the client

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