Job Summary:

The Senior SEO Specialist will be responsible for developing and implementing effective search engine optimization strategies to drive organic traffic, improve website visibility, and enhance overall online performance. This role requires a deep understanding of SEO best practices, search engine algorithms, and the ability to analyze data to make informed decisions.

Key Responsibilities :

Strategy Development :

- Develop and execute comprehensive SEO strategies to increase organic search traffic and improve search engine rankings.

- Stay abreast of industry trends and algorithm updates to ensure the company's SEO strategies remain effective.

Keyword Research :

- Conduct thorough keyword research to identify target keywords and phrases relevant to the business and industry.

- Optimize on-page content for target keywords to improve organic search rankings.

Technical SEO :

- Audit websites for technical SEO issues and implement necessary fixes.

- Collaborate with the IT team to ensure website infrastructure is search engine friendly.

Content Optimization:

- Collaborate with content creators to optimize existing content and create new, SEO-friendly content.

- Implement content strategies to improve user engagement and increase dwell time.

Link Building :

- Develop and execute link-building strategies to increase the authority and credibility of the website.

- Identify and pursue relevant link-building opportunities.

Analytics and Reporting :

- Monitor and analyze website performance using tools such as Google Analytics and SEO software.

- Prepare regular reports on key SEO metrics and provide actionable insights.

Collaboration:

- Work closely with cross-functional teams, including marketing, content, and IT, to ensure alignment and integration of SEO strategies.

- Collaborate with external agencies and vendors as needed.

Continuous Learning :

- Stay informed about the latest developments in SEO and digital marketing.

- Attend industry conferences and participate in relevant training programs.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.

- years of proven experience as an SEO Specialist or similar role.

- In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

- Proficiency in using SEO tools such as Google Analytics, SEMrush, Moz, etc.

- Strong analytical skills with the ability to interpret data and provide actionable insights.

- Excellent communication and collaboration skills.

- Up-to-date with the latest trends and best practices in SEO.

To apply, please submit your resume, and portfolio showcasing successful SEO projects to [contact email]. Include the subject line: "Application for Senior SEO Specialist - Shivangi Dixit." Applications will be accepted until 9th feb. We look forward to reviewing your application.

KIABIZ/SGR is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.