Responsibilities:

- Manage and design digital campaigns at a massive scale and engage millions of people through digital channels.

- Excellent knowledge of developing tailored campaigns for external outreach.

- Content creation for campaign pages, banners, and other social media assets as needed through primary and secondary research

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Liaison with the IPAC field teams to ensure complete synchronization between field activity and digital operations

- Keep up with all political developments and suggest campaign interventions as and when required

- Build a robust human network and create a channel of content propagation via various social media platforms such as Facebook, Twitter, and WhatsApp at the grass root level

- Detect the political pulse of different demographic, geographic, and legislative entities by analyzing digital platforms, interpersonal communication, and social listening

- Liaise with political and social stakeholders including party leadership, post holders, journalists, media houses, community groups, and frontals, facilitating digital presence and communications

- Plan, conceptualize, and execute micro and macro digital campaigns in coordination with on-ground internal and external stakeholders

- Curate content from the ground and streamline propagation of those packaged content across the digital ecosystem along with narrative building strategy

- Coordinate with various internal IPAC teams including field campaign team, digital communications, media, data analytics, and strategic research to achieve campaign targets

Minimum Qualifications:

- Bachelors / Masters or equivalent degree from premier institutes

- At least 1-2 years of work experience in top organizations

- Proficient in speaking and reading TELUGU language

- Exposure of working in fast-paced and dynamic environment

- Excellent verbal and written communications skills

- Understanding of social media platforms and digital best practices, SEO and web traffic metrics, experience with video content creation and storyboarding

- Willingness to travel extensively and long working hours

Preferred Qualifications:

- Knowledge of digital analytics tools like Google Analytics, Twitter Analytics, etc

- Have good interpersonal skills and exposure to dealing with various kinds of stakeholders

- Hands-on experience with Google, Facebook, and other Social Media products for reporting and measuring KPIs

- Ability to design, conceptualize and execute end-to-end digital campaign

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