Digital Marketing Manager at SIPL Lucknow
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SamInfratech - Executive - Digital Marketing (0-1 yrs)
Job responsibilities -
- Assist in the formulation of strategies to build a lasting digital connection with consumers.
- Plan and monitor the ongoing company presence on social media. Handling strategic online initiatives.
- Launch optimized online adverts through Google Ad words, Facebook, etc. to increase company and brand awareness. Negotiating advertising contracts.
- Be actively involved in SEO efforts (keyword, image optimization, etc.)
- Prepare online newsletters and promotional emails and organize their distribution through various channels.
- Provide creative ideas for content marketing and update websites.
- Collaborate with designers to improve user experience. And finance staff to set and stay within budget.
- Working with other department heads and staff to discuss plans and marketing strategies.
- Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
- Acquire insight into online marketing trends and keep strategies up-to-date.
- Maintain partnerships with media agencies and vendors.