Senior HR Executive at Sallybase Solutions Pvt. Ltd.
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Sallybase - Manager - Marketing (2-4 yrs)
Roles and Responsibilities :
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
Skills required :
- Excellent written and verbal communication skills.
- Proven experience developing marketing plans and campaigns.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind with eye for creativity.
- Experience with marketing automation and CRM tools.
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