03/08 HR
Recruiter at Swarm HR Services Pvt Ltd.

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Sales Officer - FMCG (4-8 yrs)

Delhi Job Code: 85549

Job Objective :

- Responsible for driving and managing domestic sales and distribution for the organization and effective implementation of sales strategy as per business imperatives. 


- Responsible for managing the product portfolio


- Ensuring adequate focus for Oils and Foods portfolio


- Maximizing sales revenues from the various product lines


- Expansion of the product & customer base and development of a strong brand value for all products.

Key Responsibilities:

- Implement the sales and distribution strategy in line with organizational strategy and growth imperatives in coordination with Area Sales Manager

- Deliver on sales targets for all products under supervision of Area Sales Manager

- Implement blueprint for market launch for respective geographies handled in consultation with Area Sales Manager

- Implement strategy for effective market penetration - through various channels; deliver on sales targets across channels in coordination with Area Sales Manager

- Report competitor performance and help in acquiring market research data for identifying new opportunities and executing plans for strategic sales initiatives.

- Ensures execution of sales strategy in line with organizational strategy and growth imperatives and periodic review of the same

- Drives appointment of Distributors/Super Distributors/Sub Stockists as per requirements of each territory

- Implements guidelines for an effective distribution channel and robust dealer networks and formulates the distribution strategy

- Implements sales channel strategy and ensures adequate coverage of all products through general, modern trade & other alternative sales channels


- Regularly monitors the effectiveness of all distribution channels, plans for their development and optimization


- Ensures adequate focus on nascent channels

- Ensures smooth and effective rollout of trade discounts, promotions and schemes in line with functional objectives

- Assist in implementation of sales infrastructure and effective IT enablement/systems as against the plan for the year in line with growth imperatives


- Ensures timely collections of all required forms & documentation and preparation of all MIS Reports etc.


- Reviews and analyzes variances and takes required action where necessary

Experienced from Food Industry is mandatory.

Location: South and North Delhi

CV can be share directly 

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