HR Manager at Sagar Pictures
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Sagar Pictures - Manager - Digital/Social Media (6-8 yrs)
Company Profile :
Sagar Pictures Entertainment (SPE) is one of India's legacy Film and TV Content production houses. Having produced numerous hit movies and shows in Entertainment, Factual, Epic genres; SPE is a trusted partner for the top TV channel networks and its shows are loved by audiences across the world!
Looking for the finest people from the industry for a state of the art Film and Digital media production and R&D center, being set up in Bengaluru (Bangalore), India.
Responsibilities and Qualification :
- Develop and implement comprehensive digital marketing strategies aligned with the company's objectives and target audience preferences.
- Lead the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, website, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.
- Analyze market trends, customer insights, and competitor activities to identify growth opportunities and optimize campaign performance.
- Utilize data-driven insights to refine targeting, messaging, and creative assets, maximizing ROI and driving conversion rates.
- Establish key performance indicators (KPIs) and metrics to track campaign performance, generate reports, and provide actionable insights to stakeholders.
- Cultivate strategic partnerships and vendor relationships to enhance digital marketing capabilities and expand reach.
- Collaborate with cross-functional teams to ensure seamless integration of digital marketing initiatives with overall brand and business objectives.
- Coordination with External Marketing Agencies, Proof read and check content both for position and listings for Social Media, Wikipedia, IMDB and all other relevant digital publications.
- To be able to write, communicate and strategically position the company and its products across multiple digital avenues.
- To be able to regularly manage updates on website, coordination with designers and teams for content and design.
- To be able to communicate with graphic designers, motion graphic artists, and excecute content maintain the brand quality and standards.
- Develop brand communications utilizing proprietary brand guidelines and visual communication strategies for various programming brands across digital and print platforms.
- Manage brand and individual social media handles in collaboration with in-house teams, ensuring consistent messaging and engagement.
- Supervise and if required create quarterly social media calendars to advance brand identity, auxiliaries, communicate company vision, and showcase upcoming products to target audiences and stakeholders.
- Develop marketing and communication strategies for new project launches, announcements, LinkedIn communications, and other platforms, coordinating efforts with video production teams.
- Demonstrate expertise in contemporary key art creation, graphic design, layout techniques, and video production, including social media video stories.
- Manage multiple deliverables from concept to delivery, ensuring attention to visual details and adherence to deadlines.
- Generate fresh concepts while utilizing proficient knowledge of templates to enhance brand communication.
- Collaborate effectively with cross-functional teams and demonstrate a passion for cinema and cinematic arts, aligning communications with the global media company's ethos and audience preferences.