Overview:

The SEO Specialist plays a crucial role in driving digital marketing strategies and increasing online visibility. They are responsible for optimizing website content, conducting keyword research, and implementing link building strategies to improve search engine rankings.

Key Responsibilities:

- Develop and implement SEO strategies to enhance website visibility and performance

- Conduct keyword research and analysis to guide content creation and optimization

- Monitor and report on website analytics, search engine rankings, and traffic patterns

- Optimize website content for improved search engine visibility and user experience

- Collaborate with content creators to ensure SEO best practices are implemented

- Manage link building efforts and identify opportunities for backlink acquisition

-Stay updated on industry trends and algorithm changes to adapt strategies

- Create and implement local SEO strategies to improve regional visibility

- Conduct SEO audits and provide recommendations for website improvements

- Track, analyze, and report on SEO performance metrics

- Collaborate with web developers to implement technical SEO enhancements

- Provide SEO recommendations for website architecture, URL structure, and site performance

- Participate in the development of content marketing strategies aligned with SEO goals

- Contribute to the overall digital marketing strategy with SEO expertise

- Stay updated on SEO tools and best practices

Required Qualifications:

- Bachelor's degree in Marketing, Communications, or related field

- Proven experience as an SEO Specialist or similar role

- Demonstrated success in improving search engine rankings and website visibility

- Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or similar platforms

- Strong understanding of search engine algorithms and ranking factors

- Experience with on-page and off-page SEO techniques

- Knowledge of HTML, CSS, and website design principles as they relate to SEO

- Excellent analytical and problem-solving skills

- Ability to interpret and utilize website performance data for optimization

- Strong communication and collaboration skills

- Up-to-date with the latest trends and best practices in SEO and digital marketing

- Ability to manage multiple projects and prioritize effectively

- Certifications in Google Analytics or other relevant platforms are a plus

- Understanding of local SEO strategies and citation management