- Min 3 yrs and above experience required of handling Traditional Trade/General Trade in Sales ( Food FMCG companies)

To achieve volume and value objectives of the assigned territory within budget, time and policy parameters through efficient control of the network under charge

Executing the agreed strategic alliances with key outlets

- Timely implementation and follow-ups for monthly activity/ promotions specific to outlet and chain

- Liasoning with Merchandising team for branding activities at stores

Operating all Schemes & Promotional Activities (Marketing & Sales) as per prior approvals and discussed during the monthly review meetings

Responsible for Controlling Dominant shelf space

Managing health of distributor channel on a monthly basis

Assisting the Area Sales Manager at Sales forecasting Brand and SKU wise while looking at the Market Potential.

Training & Development of distributor sales team, providing timely feedback in the market & through monthly review and meetings.

Documentation of outlet expenses (damages, trade schemes, promotional expenses, visibility expenses) on a monthly basis for audit purposes

Settling distributor and outlet claims (within stipulated time frame)

Submitting NOCs (No Objection certificate)

- from distributors on a quarterly basis

- from Traditional Trade stores on an annual basis

Efficiency tracking of all the investments and promotions in all the outlets.

Ensure all planned distributors in the zone are appointed in time and are operational through proper coordination

Evaluate the performance of the distributors

Responsible for destroying damaged/ expired goods in physical presence at distributor premises with prior approval

- Managing health of distributor channel on a monthly basis:

- Speed of claim settlement

- Monitoring damages as a percentage of sales

- Maintaining sales and stock register

- Generating primary orders to maintain adequate stock levels at any given point

- Generating weekly indent to maintain healthy sales skew for the month

- Maintaining distributor MIS according to company norms

Ensure optimal distribution cost by reviewing Routing & Scheduling on a quarterly basis.

Monitoring inventory control, thereby ensuring ready availability of the stock as per the market demand and implement effective logistic strategies.

Appointment of DSR, Sales Force by identifying gap and for optimizing width & depth of Distribution

Plan and implement promotional campaigns suiting the customer segments in the local market. Responsible for utilization of promotional budgets for the territory

Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the marketing strategies