Recruitment Consultant at Michael Page International
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Route to Market Manager - FMCG - North (6-8 yrs)
Route to Market Manager- North- 2010,11 batch only-FMCG
Our client is a global MNC and is looking for a Route to Market Manager to increase their penetration.
Job Description:
- Design a detailed RTM plan for each area based on the demographic, trade and economic landscape
- Effective execution of RTM agenda in each area through an accelerated change management process and resource allocation
- Measure the effectiveness of every RTM initiatives and do course corrections if needed Trade marketing
- Co create, execute effective Trade promotion programs for Traditional trade while ensuring regional profitability
- Enable field Sales organization to execute trade programs to drive superior business results
- Design and deliver high impact visibility programs to generate demand across channel
- Work with Commercial Manager to ensure efficiency & effectiveness in all spends with respect to trade and in-store activation
- Brand- S&D : Footprint for the region
- Activate & drive key S&D metrics for the region
- System Compliance and Capability development:
- Partner with Sales Training personnel and develop functional skills of the field sales team
- Build new age RTM skills for the field team through robust development programs
- Spearhead Sales Incentive Plan for the field sales organization and external field force
Candidate Profile:
- Tier 1 B School
- 2010,11 Batch
- FMCG experience
- Trade Marketing, Sales Manager, Sales Development experience
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
