Job Description - Sr Copywriter

We are looking for an experienced, passionate and creative Senior Copywriter to join our team. As a Senior Copywriter you will be responsible for developing and implementing communication guidelines, tone & expression of the brand across touchpoints, in a manner that it clear, precise & engaging for each platform.

Key Responsibilities

- Plan & execute all content requirements in a calendarized manner

- Be the custodian for brand tone, expression & values in any communication that goes out on the brand

- Guide designers to keep quality check on brand codes & design language pertinent to the brand

- Create robust creatives ideas along with agency/designers as needed

- Adhere to timelines on requirements of creatives as required across touchpoints

- Measure & analyse the success of every campaign

- Optimise copy and create experiments on digital campaigns to have robust learnings & better deployments

- Monitor SEO, user engagement and suggest content optimization for website and other platforms

- Build a strong community and be a "reputation" custodian for the brand on social

- Work on loyalty-based activations to engage the consumer base & provide communications that improves consumer affinity towards the brand

Requirements - Skills & Qualification

- 5-8 years of experience as a Copywriter or similar role in agency/in-house creative team

- Preferably with Bachelor's degree in marketing, communications, or journalism.

- Excellent writing and editing skills, with a keen eye for detail

- Created content & written copy for multiple brands (preferably D2C) with strong digital & ecommerce presence

- Hands on experience in writing orginal copy for performance ads, product video ads, emailers, banners, storytelling scripts, website, point of sale material, blogs, articles,

influencer integrations & personal branding content

- Excellent knowledge of Instagram, Facebook, Youtube and other social media best practices

- Hands-on experience with Content Management Systems (e.g. WordPress)

- Understanding & using SEO to increase indirect traffic and improve web traffic metrics like session time

- Basic keyword search knowledge

- Audit all communications from time to time & make suitable corrections

- Excellent project management skills, time management, worked with/led creative teams, ability to think "consumer" out & create campaign ideas

- High ownership, agility and thinking on-ground needed