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20/06 Farida Kathawala
Senior HR Recruiter at Upstox

Views:323 Applications:123 Rec. Actions:Recruiter Actions:4

RKSV Securities - Senior Content Writer (5-12 yrs)

Mumbai Job Code: 121639

Job Title: Senior Content Writer

Location: Prabhadevi / Parel, Mumbai

Roles & Responsibilities:

- Write copy that is effective, yet simple

- Occasionally write long form (and sometimes edit) digital content that meets project goals, as per need

- Review stats on an ongoing basis to understand how the copy/content is working and improvise accordingly

- Liaison with other departments as needed to ensure the content strategy is effectively implemented across channels

- Create scripts for advertisements and product videos

- Partners with product managers, internal business stakeholders and functional teams to define content requirements and strategy that best achieve business goals

- Writes (and sometimes edits) digital content that meets project goals and end-user needs for complex efforts

- Works with other departments as needed to ensure the content strategy is effectively implemented across channels

- Ensures online content complies with corporate brand standards, web style guide, legal and compliance

- Collaborates on the development of content style guides, content and messaging strategies, best practices and processes

- Partners with other writers within the organization to leverage and share ideas and make recommendations that apply broadly across multiple channels

- Reviews analytics on an ongoing basis to understand user behavior to manage and shape content and messaging strategies

- Evaluates the usability of new and existing products, and makes constructive suggestions for change

- Contributes to marketing campaigns with ideas

- Lead a team of content writers and ensure that their work meets the required TAT and quality levels

Skills - A great candidate should:

- Have a Bachelor's degree in English, journalism or a related field; coupled with excellent English proficiency

- Have at least two 2 years of relevant work experience in the BFSI domain

- Be highly creative and imaginative with an effective writing style that is fresh, consistent and customer-friendly

- Have a flair for writing with an understanding of what works on the internet & social media

- Have good interpersonal skills & the ability to communicate and collaborate effectively

- Be able to work under pressure, consistently meet tight deadlines and have an eye for detail

- Have a knack for editing and proofreading with good research skills

- Have an interest in commerce, popular culture, and new advertising trends and techniques

- Be knowledgeable about digital marketing tactics, including SEO, email marketing and web analytics

- Have hands-on experience with Content Management Systems (e.g. WordPress)

- Have a portfolio of published articles

Psst- tips on how you can beat the competition:

If you can showcase your abilities to:

- Be self-driven / quick starter

- Have an ownership mindset

- Aggressively drive and deliver results

If you fit the above description, we would love to connect with you!

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