Human Capital Consultant at Esyconnect.Com
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Retention Marketing Specialist (2-5 yrs)
- As a Retention Marketing Specialist at Zomato, you will play a pivotal role in crafting and optimizing our customer engagement strategies to deliver impactful user growth.
What purpose would you 'serve' ?
- Understand complex user journeys and work on marketing automation strategies to improve funnel conversion rates.
- Develop and execute comprehensive customer retention strategies to increase customer lifetime value, reduce churn rate, and drive repeat orders.
- Utilize CRM tools like Clevertap, Moengage etc., effectively while understanding their tech stack.
- Manage the CRM system to ensure accurate data, segmentation, and automation of targeted marketing campaigns.
- Employ a data-driven approach to problem-solving and manage time sensitive projects.
What you need to bring to the 'table' ?
- Passion for data and trends
- Curiosity and inclination for thinking the impossible.
- Customer obsession: keeping them at the core while solving problems.
- Enthusiasm about getting sh-t done well
