Senior Manager at Lizlyn Careers
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Retention Marketing/CRM Role (2-5 yrs)
- Owning the repurchase rate, retention rate & lifetime value metrics.
- Executing engagement campaigns (E-Mail, SMS, Push Notifications).
- Identifying cohorts that are likely to churn, cohorts that are interested in a specific product category, etc. and finding ways to engage with them in a meaningful way.
- Identify, create and execute relevant campaigns including developing the messaging, content and creative direction.
- Building post purchase journeys on email, sms & advertising channels.
- Developing a deep understanding of our existing users and finding ways to engage including conducting primary research.
- Working with the creative team / agency on creating email templates and required marketing creatives.
- Creating a referral program for the company