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12/10 Vidhi Chellani
Senior Manager at Lizlyn Careers

Views:12 Applications:10 Rec. Actions:Recruiter Actions:9

Retention Marketing/CRM Role (2-5 yrs)

Delhi/Delhi NCR/Gurgaon/Gurugram/Noida Job Code: 180796

Responsibilities :

- Owning the repurchase rate, retention rate & lifetime value metrics.

- Executing engagement campaigns (E-Mail, SMS, Push Notifications).

- Identifying cohorts that are likely to churn, cohorts that are interested in a specific product category, etc. and finding ways to engage with them in a meaningful way.

- Identify, create and execute relevant campaigns including developing the messaging, content and creative direction.

- Building post purchase journeys on email, sms & advertising channels.

- Developing a deep understanding of our existing users and finding ways to engage including conducting primary research.

- Working with the creative team / agency on creating email templates and required marketing creatives.

- Creating a referral program for the company

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