Position: Manager - Marketing

Detailed Role and Responsibilities:

Marketing Communication (using ATL, BTL, Digital, Content etc.):

- Design and implement campaigns using traditional and new media for Religare Broking

- Work on a multi-media mix that ensures maximum reach and optimum frequency

- Measure communication effectiveness by type of media used.

- Conceptualize and support execution of all events and promotions

- Support for Channel and Trade management and all new & strategic initiatives for the business

Product Launch and Activation:

- Work together with sales and product management on - go to market- strategy that ensures reach of all products across all markets.

- Implement a Product Activation calendar by working closely with the product development and sales teams.

- Create as well as implement product positioning and associated marketing collaterals for new and as well as existing products.

Brand Health:

- Ensure consistent implementation and maintenance of Religare Broking Logo & Brand Template.

- Continuously audit use / misuse of our logo in the market place.

- Track and update performance of Religare Broking brand Vis as Vis competition.

Market Research:

- Implement and manage multiple types of research in the market to generate consumer insights, track trends, monitor brand performance, test concepts.

- Translate research outcomes into business benefits.

Marketing Commercial:

- Oversee the procurement to delivery process of all marketing collaterals, merchandising elements

- Vendor, agency and fiscal management

Skill and Experience Required:

- Experience: 3-5 years of experience in managing Marketing communications (mandatory)

- Preference will be given to candidates from BFSI Industry

- Education: Postgraduate (Preferably with MBA in Marketing)

- Good communication & creative skills and a sense of creative judgment

- A willingness to learn, demonstrable desire to work hard and accept new challenges, strong work ethic, effective people skills and the ability to work in a diverse team

- Strong business and ROI orientation

- Ability to effectively manage the marketing eco system of agencies, vendors, printers etc.

- Ability to work across cross functional teams and manage multiple internal stakeholders/excellent team player

- Go-getter, ambitious, innovative and high on energy

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.