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24/05 Ritesh Rohra
HR at Reliance Retail Ltd

Views:411 Applications:69 Rec. Actions:Recruiter Actions:0

Reliance Retail - State Marketing Officer - AJIO.com (5-6 yrs)

Chennai/Tamil Nadu Job Code: 76088

State Marketing Officer - TN


AJIO Business - Reliance Retail Ltd

Knowledge of Brand, BTL, promotions, events and other alliances activities and also basic marketing matrices

Key Responsibilities:

- Create overall Brand Awareness, brand communication and ground level Brand building activities (including vernacular), thereby increasing Aided/Non Aided Brand recall in the B2B segment in conjunction with Central Brand Team. Ensure that Brand Guidelines and Brand ethos continue to be met.

- Plan out marketing activities ( BTL) in conjunction with Category and Sales targets

- Plan out a Budget with targeted ROI/Reach/Deliverables.

- Get budgets sanctioned with Central Marketing Team and State Sales Head

- Recruit, assign and maintain local Agencies/partners to carry out local activations/promotions and Events. (If need be leverage/deploy /reassign what reliance trends has built)

- Build database and negotiate the best possible rates for activities (and Okayed with Central Marketing) and Optimize expenses /activities as business progresses

- Define KPI's for performance with Central Marketing team

- Drive Alliances that Support Activation and Retention of retailers

- Solve for Credit Line and new partners as business progresses.

- Map Key competition activities and report on a regular basis

- Watch out for Trade events /Local Govt programs /Trade associations for participation

- Report progress on a daily/Weekly and Monthly basis and raise concerns /issues with Sales Head/Central Marketing

Educational Qualifications : 

MBA or equivalent Post Graduation

Years of Experience (minimum & maximum) 5-6 + Years in Retail Industry Trade/Consumer Marketing.

Local Language is Must.

Contact : Ritesh Rohra

Reliance Retail Ltd - AJIO Business
Human Resources

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

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