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14/11 Snehal Dundle
Deputy Manager - HR at Reliance Retail

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Reliance Retail - Marketing Role (7-13 yrs)

Nagpur Job Code: 243030

Looking For Enthusiastic Marketing Professionals (Preferred From Retail And FMCG) 

Job Description :

- Responsible for launching new stores in the Nagpur region

- Responsible to drive NOB (Number of Bills) at the stores by driving ATL & BTL activations

- Budgeting, Preparation and adhering to Marketing Calendar.

- Responsible for footfall enhancement through BTL activations

- Competition analysis to understand the new trends in the market

- To ensure greater brand visibility and create higher brand recall

- Coordinates in-store promotions and the related marketing elements.

- Makes recommendations on best practices within store chain

- Visits stores and discuss with the store manager about service concerns, marketing programs.

- Serve as primary marketing liaison between Stores and marketing team.

- Budget implementation and control.

- Works closely with sales management, internal colleagues, and vendors to create and evaluate in-store marketing programs.

- Collaborate with agencies and other vendor partners

- Monitor progress of campaigns using various metrics and submit reports of performance

- Conduct market research and analysis to evaluate trends, brand awareness and competition ventures

- Budget, Vendor Management, Media Plan - track BTL / ATL expenses on a monthly basis PO / SE, Coordination for VM - Production / Dispatch / Implementation, BTL/ATL

 - Creative / Printing / Dispatch / Distribution / Execution

Qualification & Experience :

- Bachelor's degree or MBA in marketing or related field

- 7+ years of exp in Regional marketing / State Marketing

- Demonstrable experience leading and BTL marketing.

- Highly creative with experience in identifying target audiences and BTL campaigns that engage, inform and motivate customers.

- Strong analytical skills and data-driven thinking

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