Reliance - Manager - Marketing (5-7 yrs)
- Conceptualize, design, and execute customer brand engagement programs.
- Conceptualize unique programs/properties to increase engagement of our customers & TG with the brand (BTL).
- Piloting & analyzing results of these programs, and ensuring continuity of successful ones.
- Ensuring improvement in brand engagement-related parameters.
- Monitor and review brand health and support the execution of brand management programs.
- Managing and reviewing the Brand Architecture
- Undertaking projects/initiatives based on insights from Brand Tracks & driving improvement in key parameters.
- Creation of other key brand assets and the brand key.
- Design and execute branding programs enhancing brand visibility across channels
- Conceptualize & execute unique branding programs to enhance brand visibility and equity across key channels like dealership networks, branches, digital, etc.
- Drive co-branding initiatives and brand partnerships across key channels.
- Agency management (external and Internal)
- SOP and TAT management for optimal time utilization.
