1. Actively seek out and obtain new accounts through research of the market to identify target customers, their current product offerings, establish clear priorities and recommend the strategy necessary to obtain their business.

2. Grows existing customers by obtaining new orders and scheduling promotions to increase sales through their stores.

3. Plan and organize daily work schedule to call on retailers, distributors, catalogers, e-tailers and other customers relative to our business.

4. Manages independent sales representatives to best support and grow the business in their assigned territory. Insure they perform in the best interest of the company and achieve desired results. Make changes as necessary.

5. Attends trade shows, buying group events and other related functions to increase market and customer development.

6. Visits customers on a regular basis to maintain a strong relationship and inform them of new products and product transitions. Provides product training as necessary.

7. Keeps management informed by submitting activity and results reports.

8. Submits monthly sales forecast and works with management to insure good product availability.

9. Stays informed as to competitive product, and reports market trends and new technologies by evaluating results and competitive developments.

10. Resolves customer complaints by investigating problems; developing solutions, making recommendations to management.

11. Follow-up with both internal and external customers to insure all sales/marketing programs are properly communicated, implemented and fully supported in the most effective manner possible. This includes, but not limited to; account coding, communication of special pricing or programs, all customer routing (shipping) polices and procedures, and rebate programs.

12. Inform the accounting department of any changes to the customers pricing or programs as they occur