Partner at The Bridge Associates
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Regional Sales Manager - Beverages (10-12 yrs)
Regional Sales Manager - Beverages
- Direct the Sales Team and establishing Sales Targets Brand Wise Pack Wise as per Annual Business Plan
- To establish coverage, Distribution and Display objectives in line with Business Plan and achieve turnover targets, profit targets and market share targets.
- Co-ordinate Sales and Distribution by establishing Sales Territory
- Analyze Stock Movement based on the secondary sales and have a complete control on inventory. Do sales analysis and accurately forecast Sales and Stock requirement and coordinate with Logistics for the same
- Regularly have financial review with the Finance Accounts team to ensure that the Budgeted Top-line and Profit Targets are achieved
- Have a Clear focus on Traditional Channels to build Distribution, Visibility and volumes
- Establish Travel and Market Contacts Plan for Self, Direct reportees and entire Sales Team
- Have Periodic Sales review with team on outlet increase and channel partner expansion
- Have Periodic Revision on the Progress of Business, Weekly, Monthly, Quarterly, Yearly. Regularly up-date your immediate supervisor and the marketing team on sales trends, market developments and competition
- Coordinate with Logistics department to ensure smooth functioning of C&F operations
- Ensure the training on induction manual to all the sales team members including the new recruits
- On quarterly basis do SWOT analysis of sales performance at PAN India Level.
- Do half yearly appraisal of your team
Experience : 10 - 12 years' experience in sales of FMCG products, preferably in direct distribution channel.
Skills :
- Sound Business Financial and Numerical expertise
- Excellent Sales track record
- Presentation+ Negotiation skills with excellent Leadership skills to motivate and drive the team
- Professional and mature attitude towards resolving problems with a behavior competency to build relationships
- Excellent analytical skills
- Communication & problem solving skills
- Computer literate in MS Office and ERP (Oracle)
- Language requirements are regionally specific
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