Talent Search at Haarvard Management Consultants
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Regional Sales Executive - Liquor (3-8 yrs)
Job description:
- Manage selected On Trade customers to drive the William Grant & Sons portfolio in order to gain new listings, improve business, activate WG&SI portfolio, and improve positioning and On-Premises display opportunities.
- Manage compliance levels across the trade and build long term business relationships with our customers.
- Deliver budgeted sales for the territory within spend perimeters.
- Drive new listings, improve visibility & display positioning of the WG&S portfolio in the On-Premises channel in line with set targets
- Execute brand standards within On-Premises to achieve recommended product price points
- Effectively negotiate activations and consumer events and promotions and On-Premises displays to increase sales and visibility of WG&S brands
- Manage trade spend and operating costs in line with budget.
- Provide bespoke opportunities/proposals to drive new opportunities on-trade.
- Responsible for analysis and activations of trade promotions, whilst sharing information across the business
Role & responsibilities :
1. Graduation/MBA with 4 to 12 years of experience in Sales & Marketing
2. Should have experience in On Trade
3. Hands on experience in Selling the products to 5 Star hotels, Restaurants, Bar, Pubs or Big Chains
4. Preferably from Beverages, Alco and FMCG
5. Excellent Communication Skill
Nivedha.V
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