Consultant at Sunshine Workforce Solutions
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Regional Sales Executive - General Trade - FMCG (4-7 yrs)
- Deliver on budgeted sales objectives on a continuous basis through effective market liaising, DSM management, syndicate/ bond management, inventory management, etc., in adherence to the company's compliance standards.
- Set direction for a process compliant and consumer centric team culture (DSMs) by managing performance, communicating brand objectives and providing training on various company processes.
- Ensure availability and visibility of products as per the prescribed format, by conducting regular shop audits and ensuring timely disbursement of trade schemes (post necessary approvals)
- Implement and facilitate execution of initiatives on product positioning, visibility, market penetration, new market development and channel segmentation in order to augment business and exceed profit margins.
- Monitor and analyze consumer behavior and relevant reports (market coverage plan, monthly plan achievement, outlet wise reports etc.) to proactively identify opportunities and risks, re-prioritize resources to maximize sales opportunities.
- Develop deep market intelligence by engaging with different stakeholders in the industry and regarding any movement of competition in terms of launch, activation and promotions.
- Effectively use all levers of the brand / portfolio P&L, to optimize business performance (budget control, traded schemes, resources allocation optimization, cost optimization, pricing strategy, inventory monitoring etc.)
- Actively liaison, collaborate and communicate with Manufacturing, Marketing, Finance, HR, External Affairs and other functions to seamlessly drive business and forecast any impending issues.
Age Criteria - Maximum - 32 Yrs.
Sunshine Workforce Solutions
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