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16/06 Archana Sarvaria
Senior Consultant at Flexability

Views:778 Applications:185 Rec. Actions:Recruiter Actions:8

Regional Head - Trade Marketing - FMCG (12-15 yrs)

Kolkata Job Code: 121250

Opening - Regional Trade Marketing Head for a leading FMCG, Kolkata.

Responsibilities :


- Develop and execute the Trade marketing strategy for complete Eastern India which would include Trade Marketing programs, improvement of brand performance, analysis and prediction of industry trends.

- Design and ensure implementation of image building activities to enhance brand image and consumer promotions to ensure brand visibility, awareness and recall

- Oversee creation and execution of annual/quarterly calendar for Regional Marketing programs

- Make strategic plans for market share gains.

- Be Accountable for execution of channel programs and brand level activations.

- Ideally some who has done sales as well trade marketing in complex environment and has ability to create and deliver programs.


- Team handling role

- MBA from a good Institute.

- Experience - 12 to 15 years.

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