Senior Consultant at Flexability
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Regional Head - Trade Marketing - FMCG (12-15 yrs)
Opening - Regional Trade Marketing Head for a leading FMCG, Kolkata.
- Develop and execute the Trade marketing strategy for complete Eastern India which would include Trade Marketing programs, improvement of brand performance, analysis and prediction of industry trends.
- Design and ensure implementation of image building activities to enhance brand image and consumer promotions to ensure brand visibility, awareness and recall
- Oversee creation and execution of annual/quarterly calendar for Regional Marketing programs
- Make strategic plans for market share gains.
- Be Accountable for execution of channel programs and brand level activations.
- Ideally some who has done sales as well trade marketing in complex environment and has ability to create and deliver programs.
- Team handling role
- MBA from a good Institute.
- Experience - 12 to 15 years.