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03/06 Abhilash
HR Manager at realme India

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realme - Regional Marketing Manager (8-12 yrs)

Bangalore/Chennai/Hyderabad/Tamil Nadu Job Code: 328740

About Realme: Realme, established on May 4th, 2018, is a technology brand that provides leap-forward products with a superior experience for global users. With over 70 million users in India, Realme focuses on creating a smart, connected, and trendy lifestyle for the youth by democratizing advanced technology across all price segments. As per IDC Q2 2022, Realme secured the second position with a 24% YoY growth, leading the online channel with a 23% share. In Q2 2023, Realme achieved a 51% QoQ growth (Counterpoint) and ranked No. 3 among the top 10 smartphone brands (IDC).

Key Responsibility Areas :

1. Manages and coordinates merchandisers to ensure planogram execution in stores, maintaining records, and providing reports to management.

2. Oversees all aspects of exclusive store expansion, from civil work to store launch, including post-launch checks and adherence to NPL/PLC for POSM displays.

3. Assigns tasks to vendors through optimized route plans to minimize costs and manages vendor adherence to agreed turnaround times (TAT).

4. Conducts regular market visits to gather competitive intelligence, monitors vendor work quality, audits signage and SIS investments, and assists the sales team with retail element hygiene.

5. Leads channel marketing, manages vendors & branding, executes strategy, tracks competitors, and coordinates across teams.

6. Manages the entire retail execution process, including setting and tracking progress towards monthly and yearly targets.

7. Ensures proper execution and installation of various signage materials (ACP cladding, boards, SIS, hanging & side signage) according to defined investment standards.


1. Bachelor's degree in business administration, marketing, retail management, or a related field.

2. Minimum of 10+ years of experience in a retail, marketing, or channel management role.

3. Experience in planogram execution and/or visual merchandising (a plus).

Skills required :

1. Strong understanding of retail operations and marketing principles.

2. Excellent communication, interpersonal, and collaboration skills.

3. Project management and organizational skills.

4. Ability to manage and prioritize multiple tasks simultaneously.

5. Budget management and cost-consciousness.

Company perks :

1. Performance linked incentives

2. Rewards and recognition

3. Group/terms Medical Benefits

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