Senior Manager Human Resource at Realistic Realtors Pvt Ltd
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Realistic Realtors - Specialist - Performance Marketing (4-8 yrs)
Designation : Performance Marketing Specialist
- Lead the development of digital marketing plan and budget in line with strategic priorities and lead & revenue goals
- Explore the planning for product development to maximize business objective.
- PPC Campaign strategy and set up with targeted metrics.
- Bid management and continuously improving Quality score.
- Paid Marketing across digital platforms - Google Ads, Facebook, Instagram and Quora, etc.
- A/B testing: Audience Targeting, AD Copy & creatives, landing page and bid & campaign optimization
- Execute various testing according to collected data.
- Perform ongoing keyword expansion, discovery and optimization.
- Keywords research and Managed placement discovery & Testing
- Track and report with Google Analytics, Perform PPC initiative.
- Audience Segmentation & define target audience for Remarketing
- Manage and deploy budgets effectively across various digital media (Google Ads & Facebook) to acquire new customers and nurturing them by monitoring of key metrics.
- Defining metrics, measuring them and analyzing and continuously improving metrics to ensure maximum engagement, leverage and impact.
- Monitoring performance on a daily basis and identifying areas for improvement.
- Coordinate with team to generate qualified lead
- Performance and conversion reporting by Google Analytics and Google Ads.
- Develop the content strategy to execute SEO plan.
- Work with team to ensure landing page & Ad creative effectivity for PPC Campaigns in order to deliver targeted results and leads.
- Email Marketing
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- SEO & Content marketing, Keyword Research
- Evaluate link building opportunity and Guest posting.
- Competitor & traffic Analysis to enhance website visibility.
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