Job Description :

The candidate must be flexible and able to multitask across a variety of job duties :

- Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues

- Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set

- PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates

- SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.

- Ensure team completes all task assigned by respective account managers and meets the SLA defined

- Ensure team meets its annual objectives

- Coaching and development of team members

- Manage career roadmap for team members

- Complete audits for the team assigned as per sample size agreed with the reporting manager

- Resource planning to ensure capacity is maintained at optimum level

- Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved

- Work closely with Quality & Training teams to drive continuous improvement initiatives

- Participate and contribute in calls with International teams, operational team meets & training sessions

- Look for areas of opportunity / gaps in process to improve efficiencies

- Work overtime when needed to meet critical deadlines

- Complete adhoc tasks and projects as needed

Key Attributes :

- Good execution and managerial skills

- Ability to prioritize workload & meet deadlines

- Focused and detail-oriented

- Adaptability / Ability to Multi Task

- Good communication skills (written & spoken)

- Good Ms Office Skills / Presentation Skills

- Open to Feedback & Suggestions

- Strive for excellence and has the ability to take quick decisions

- Ability to drive and motivate the team to excel

- Up-to-date with the latest trends and best practices in SEO, online marketing and measurement

Key Competencies :

- Good understanding of Online Marketing Industry (International)

- Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media and email marketing

- Strong background in SEO preferred

- Working knowledge of Content Management systems like Wordpress, Jhoomla, Hubspot & SEO campaign audit tools like Moz & Raven

- Working knowledge of HTML, CSS, & Java script development and constraints

- Google AdWords/Google Analytics/Yahoo Bing Certified preferred

Qualifications & Experience :

- Overall experience of more than 6 years

- Last 3 years in managing a team of at least 10 to 12 members

- Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible

- Online/Digital, Ecommerce, Direct Marketing- Online Lead Generation Industry experience preferred

Primary Location : Goregaon East India - Mumbai

Schedule : Full-Time

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.